UK-based with 14 years of experience

Our Story

We are a UK-based fashion, homeware and gift importer and wholesaler with over 14 years of experience sourcing quality products from China. Our passion for product development and commitment to excellence has made us a trusted partner for wholesalers and retailers all over the UK.

From our humble beginnings to becoming a leading destination for direct sourcing; we've always put our customers first.

A message from our founder

Hello and welcome to IGO DIRECT

We're a family-run business with a passion for helping businesses bring their ideas to life. I've been in the fashion import industry in the UK for over 14 years. My husband and I came to the UK 25 years ago, met at university, got married, and built our life here with our wonderful son.

Over the years, we have established a strong foothold in the wholesale sector, gaining in-depth experience supporting UK wholesale and retail businesses. With offices and teams in both the UK and China, we are ideally positioned to support our customers.

At IGO DIRECT, we use that experience to make sourcing and production simple for you. From product design, sampling, and production to quality control, shipment, freight, and UK compliance paperwork; we handle it all. We're here to guide your business at every step, making sure your vision is realised efficiently and professionally.

All you need to do is book an appointment and tell us what you want to achieve; we'll take care of the rest. With our background and expertise, we're confident we can support your business and help it grow.

Welcome to IGO DIRECT, where your ideas meet our experience.

We are the future of direct sourcing.

Going 'direct' is the future of B2B wholesale purchasing. Direct sourcing can appear complex, overwhelming and a little bit risky! As a UK based Chinese owned company, we specialise in simplifying the process.

From product selection to final delivery, we ensure a stress free process saving our customers time, reducing cost and eliminating unnecessary complications.

With both offices and teams based in the UK and China, we have the capability and experience to deliver efficiently, reliably, and at scale.

We develop and source fashion accessories from China, delivering the benefits of direct pricing without the associated challenges. Backed by over 20 years of experience and a trusted network of manufactures, we ensure quality and reliability at every stage.

Trusted by our suppliers

See what our partners have to say

Fashion Wholesale Ltd

Sales Director

"Working with this retailer has been exceptional. Their professionalism and commitment to quality make them a valued partner."

January 2026

Premium Textiles Co

Account Manager

"A reliable partner who understands the fashion industry. Their attention to detail and timely orders make our collaboration seamless."

December 2025

Global Apparel Group

Partnership Manager

"Outstanding communication and consistent growth. They've become one of our most trusted retail partners in the UK market."

November 2025