About us

We are a UK-based fashion, accessory, homeware and gift importer and wholesaler with over 14 years of experience sourcing quality products from China. Our passion for product development and commitment to excellence has made us a trusted partner for wholesalers and retailers from all across the UK.

From humble beginnings, to becoming a leading destination for direct sourcing, we've always prioritised our customers. We've watched the development and sourcing landscape transform over the past two decades, and we understand that price and speed to market have never been more critical.

IGO DIRECT was born from a simple desire to take this experience to a new level, helping more businesses access the development and sourcing resources they need. We're passionate about connecting you with your perfect products, without the hassle and stress associated with going direct to source.

Founder: Julia UK/China Hub

Product Development Manager: Claire/uk Hub

The Product Team/China Hub

tHE tEAM

Our team brings together decades of experience in fashion, gift, and homeware retail, wholesale, and product development.

Founder: Julia

Julia has spent over fourteen years building expertise in the import sector. She and her husband arrived in the UK twenty-five years ago, where they met at university, married, and established their family.

With deep family connections in China's manufacturing and wholesale industries, Julia has cultivated strong relationships that underpin our operations establishing a foothold in the industry sector. A dual presence with teams based in both the UK and China has positioned Julia uniquely to support customers with reliable sourcing, quality oversight, and seamless logistics across both markets.

Product Development Manager: Claire

Claire graduated from The London College of Fashion in 2001 and spent a decade designing and developing footwear with some of the of the UK's biggest retail multiple names including M&S, Next, Debenhams, Topshop, Asda and Tesco to name a few. A further 11 years was spent as Product Director at a leading European Accessories Wholesaler whilst simultaneously running her own fashion retail business. Most recently Claire moved to IGO DIRECT from Research & Development Manager at the UK's largest independent contamination control laundry business.

Having worked on both sides of the table as a customer, but also a supplier, Claire has developed a dual viewpoint when it comes to developing products.

The Product Team: China Hub

Our product teams based across China is what makes our opperation so special. Seamless communication has given our the business the edge when it comes to developing products. Every sample request, price, and individual search for the perfect material/colour/packaging.......every tiny detail, is handled professionaly and at speed.

The combination of our knowledge, experience and communicative excellence is what makes the development process with IGO DIRECT so easy!!

We are the future of direct sourcing.

Going 'direct' is the future of B2B wholesale purchasing. Direct sourcing can appear complex, overwhelming and a little bit risky! As a UK based company with its roots in china at source, we specialise in simplifying the process.

From product selection to final delivery, we ensure a stress free process saving our customers time, reducing cost and eliminating unnecessary complications.

With both offices and teams based in the UK and China, we have the capability and experience to deliver efficiently, reliably, and at scale.

We develop and source multiple product groups from China, delivering the benefits of direct pricing without the associated challenges. Backed by over 20 years of experience and a trusted network of manufactures, we ensure quality and reliability at every stage.

Trusted by our suppliers

See what our partners have to say

Fashion Wholesale Ltd

Sales Director

"Working with this team has been exceptional. Their professionalism and commitment to quality make them a valued partner."

January 2026

Premium Textiles Co

Account Manager

"A reliable partner who understands the fashion industry. Their attention to detail and timely orders make our collaboration seamless."

December 2025

Global Apparel Group

Partnership Manager

"Outstanding communication and consistent growth. They've become one of our most trusted supply partners in the UK market."

November 2025